Bounce Rates and Site ROI

We can all think something looks and works extremely well...  But if the numbers don't show it, then we've got more work to do! Without Website Return on Investment (ROI) it doesn’t matter how highly your site is ranked on any Search Engine, or even whether or not putting your web address on marketing material is a good idea. If visitors are not sticking around to view properties then your website will never work no matter how many people you trick into going to it. Bounce rates are an indication of whether or not visitors are staying on your site, or quickly clicking the back button and moving on… For example, if your website’s bounce rates are 60% it means that for every dollar you spend getting people to your site, even down to the ink on your business cards, hiring an SEO company, Pay-Per-Click programs, etc., $.60 is lost and can never be recovered. This is low ROI. Oppositely, get the bounce rates down and the ROI goes up. Time on Site (TOS) is an indication of whether or not your site is delivering the information your visitors need and whether or not their desired user experience is being realized. The more time they are spending on your site, the more you’ve got it right. If both of these are good, or even rising, then visitors will tend to return over and over — and the need to search competitor sites is significantly diminished.