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It's Not About You... Sites that focus on "lead capture" miss the point entirely. It's all about user experience first... What consumers don't need is another bad website that forces them to put in their email address at every turn...
As a real estate professional your Internet application needs to deliver rich media content, a great user experience, and let your visitors know that you understand the lifestyle(s) your community has to offer. This is the mission of Smith -- and to that end, The Smith Group client network transacts over 2 billion dollars per year of Changed Lifestyles. |
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Until You Figure Out How To Hook Visitors On Your Site, How Many People You Trick Into Going There Doesn't Matter...
Contact Smith
- 1. Real Estate Is Local. Smith Beauty and Easy Navigation Sticks Visitors On The Website and Keeps Them Coming Back.
2. Smith Integrates Drip-Email Modules For Short-Term Traffic Drive and SEO Tools For Long-Term Traffic Strategies
3. Smith Integrates Chat Modules To Communicate With Virtual Walk-Ins and Build Relationships -- Along With A Robust Contact Manager to Manage These New Relationships
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NOT SMITH -- Anywhere, USA
Come on! This site could be almost anywhere along any coast. There might be a good deal of information on this site about listings, etc., but the user experience is flat. That is, the site has "no soul." Bounce rates [visitors clicking the "back button" and leaving] on sites such as this are huge. |


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SMITH -- Myrtle Beach
1. Keep Visitors On Site Good websites have low bounce rates, long "time on site," and high return visitation... This gives your site high Return on Investment [ROI]. It means that the money you spend on getting visitors to your site, through print media, search engines and such, have impact. Key to achieving this is to incorporate commercial grade photography and create property searches that are extremely easy to use and navigate. Remember, visitors are there to see properties and possibly change their lifestyle.
2. Drive New Site Visitors Drip Email: Once you have low bounce rates, creating new viewers, cost-effectively, is key to growing your real estate business. Smith incorporates a drip-email systems right into our sites that allows you to send tens, or even hundreds of thousands of newsletters, featured listings, or announcements in seconds.
SEO: Smith systems incorporate a multitude of SEO structures which allows you to control your long-term SEO strategy. This includes meta tag control, sitemaps, link exchanges, and blogs that are integrated with social media sites.
3. Meet Your "Virtual Walk-ins" Talk to your "virtual walk-ins." Our chat system allow agents to view, in real-time, everyone who is on this website, how many times they've been here, how they were referred, where they live or work, what pages visitors are viewing, even how long their mouse has been idle. Then both parties have the option to initiate a conversation. This is a great example of technology creating new relationships cost-effectively.
4. Manage Contacts Smith seamlessly integrates a contact management system to capture visitor listing inquiries, newsletter inquiries, and shopping cart/wish list set-ups, into your contact manager. Excel spreadsheet can be created throughout the system. For brokers, agents can be assigned. This system has been designed to help you manage the "sales cycle" flow in an organized manner -- so potential client don't "fall through the cracks..."
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FORBES.com ARTICLE: You Can Judge A Company By It's Bad Website
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