Take Sales Any Day!
First Page of Google, But Not Necessarily In Sales...
There seems to be a dubious correlation between first page Google ranking and real estate sales. Want proof? Look in your market. Maybe it's because these visitors tend to be "window shoppers," or your site has huge bounce rates. If 400,000 people, for example, type in the Google search term -- "Anywhere USA Real Estate" -- in one month, that seems like a large number. It's not. Top notch Real Estate Application Systems can disperse more targeted, digital marketing material than that, driving many more new visitors to your site, in just a few hours.
Lose The Ego ~Jerry West~
'Take it from someone who has been in this business for nine years and studies the algorithms closely - don't chase the algorithms. You say that you have a #2 ranking for a certain keyword phrase that alone is bringing your site 550 visitors per day? Great. In the time that you have spent gaining that ranking, I have written 285 pages of unique content, obtained 821 links, etc., and collectively I am getting over 1,300 visitors per day.'
Sales Not Search Engines ~Robin Nobels: Search Engine Guide~
Instead of spending all of this time trying to impress a search engine with a perfect page, why not impress your true target audience . . . your customers. Has Google, MSN, or Yahoo Search ever bought anything from you? They're not your target audience. Your customers are your target audience. Write your pages and content for them.
Wouldn't you rather achieve top rankings and keep them there, and have those rankings equate to sales and money in your back pocket? After all, isn't it ultimately the sales you're after, as opposed to just the rankings? If those rankings don't equate to traffic that equates to sales, you lose, any way you look at it.
Forget about the search engines. Yes, you heard me correctly. The search engines aren't and never will be your 'ideal target audience.' They don't buy your goods and services. They're not who you should be trying to please with your Web pages and site. Instead, write your Web page content for your target audience.
Traffic Not SEO ~Ruchi~
Highest ranking on search engine is necessary? This is the basic myth, as many of the search engine marketing professionals think that their website should be on top in the search results. SEM professionals waste their time and efforts and many times money to get their website to the first page of search results. I believe that if they have invested their time, money and efforts to increasing traffic to their website, it would have been worth paying off. |
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The Smith Client Network Sells 3 Billion Dollars In Real Estate Per Year... Better Systems. Better Branding. |
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